"There's not a lot of interest at the company level about growing Canadian juice." Canada's rule-maker responds That means he makes no money selling juice apples - because it costs him about that much per pound to harvest them.Īnd there is little incentive for Canadian juice-makers to pay local apple farmers higher prices because of the plentiful supply of cheap, foreign concentrate. Schuyler says he is paid about 25 cents a pound for fresh McIntosh apples for eating, for example, compared to just five cents a pound for undercoloured, small, bruised or misshapen fruit that don't meet the standard of perfection for produce aisles. Marketplace host Charlsie Agro and Brett Schuyler test some of the apples grown at Schuyler Farms, which produces 4,500 tonnes of apples each year in a dozen varieties. Like many Canadian apple farmers Schuyler focuses on cultivating large, perfect eating apples which fetch a higher price than juice or "salvage" apples. "For farmers, it's just frustrating that you can't identify what if this juice was made with Canadian apples."įor farmers like him, growing and selling apples for juice is no longer worth the squeeze. While a customer service agent first said she thought the apples used in Allen's juice were "Canadian," a later email from the company indicated that the apple concentrate used "can come from a variety of places, including North America, South America, Asia and Europe." Juice apples not worth the squeezeīut those answers don't sit well with Schuyler. The Quebec-based Lassonde owns and produces about a dozen juice brands throughout North America, including Oasis, Fairlee, Rougemont and Graves - and the iconic Allen's, with that navy blue can sporting shiny McIntosh apples, a maple leaf and the slogan: "A Canadian Favourite For Over 80 Years."
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